Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges

Download the Multisite Commerce app to try out all the features of the application and sample a featured chapter for FREE. If you like it, you can buy the entire application and unlock all remaining chapters through the convenient in-app purchase option. The Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges reader application brings to your mobile bookshelf one of the best books on managing multiple
e-commerce sites available -- from IBM Press, a publishing imprint of Pearson Education.

ABOUT THE READER APPLICATION
Pearson has developed an iPhone app that includes all the standard features you expect in a reader such as easy navigation, search, and hyperlinking. Sample featured chapters for FREE. Like what you see, simply use the in-app purchase option to unlock the entire library application.

Plan, Manage, and Architect Multiple Web Sites for Maximum Efficiency and Business Value

For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies can’t handle. In Multisite Commerce, Lev Mirlas–the architect who pioneered the concept of a shared multisite platform with IBM® WebSphere® Commerce–introduces best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively.

Mirlas begins by reviewing why multisite commerce is necessary and yet so challenging to execute. Next, he addresses multisite commerce from three perspectives: business, implementation, and technical. You’ll learn how to plan and implement a shared platform and use it to create and operate new sites that will remarkably lower incremental cost.

This book’s start-to-finish methodology provides a common language that everyone involved in multiple sites– from executives to project managers and technical architects to site administrators–can share.

Coverage includes
• Identifying scenarios in which multiple sites are necessary
• Systematically reducing the cost and complexity of establishing multiple e-commerce sites
• Organizing the business to effectively administer multiple sites
• Constructing a shared platform that makes it possible to build and deploy new sites faster than ever before
• Giving sites their own personalities even though they are being built on shared infrastructure
• Identifying the traps and landmines your project might encounter and maximizing the chances of success
• Managing project scope, organizational politics, and shifting executive priorities
• Choosing the best technical architecture pattern for your multisite scenario

About Pearson
The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Pearson IT Certification, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with OReilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearsons other primary businesses include the Financial Times Group and the Penguin Group.